PERFUME INDUSTRY: No longer considered as an extravagant grooming accessory, perfumes have metamorphosed into a “feel good” factor, which complements the consumer’s need for expressing individuality, and personal style. The wide range of themes and choices enable consumers to choose fragrances that complement respective personal and characteristic traits. It is clear that the fragrance industry is booming. Sales may be soft in the U.S., but they booming overseas. According to Euromonitor, The perfume industry will bring estimated $46 BILLION a year in revenue by 2017 or 2018,
PITCH:
L'FEMME perfume for women would do just that, it will expressed women individuality and their personal style by harmonizing the most popular scents in nature with lily of the valley being one of the main aromas. Being feminine and sexy is not longer just wearing stilettos and wearing makeup but smelling good no matter what you wear.
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