Final Project Pitch

My final marketing project will be for the company I work for, Western Veterinary Conference, one of the biggest conference in the nation for veterinary medicine and human medicine as well. Our company is growing very fast, we are planning for an expansion of our building to accommodate our growing clientele. So I came up with a suggestion to my CEO, David Little a few months ago, of having a Starbucks cafe inside our building. We brew instant coffee for our customers sometimes we cannot keep up with the brewing!.  My hypothesis is that if we open at Starbucks, doctors would not mind if they have to purchase a cup of coffee, it will be convenient for them since they do not have to get out of the building to purchase their favorite drink while having a break during their long lectures.With the new expansion of our building it means that we will have more clients and our coffee pots won't be enough to handle demand for coffee.